How It All Began
The Milo & Me Story
In 2017, two employees of our company (both mothers of young kids, as it happens) made an interesting discovery at the playground. Many kids who wore glasses were very careful with them while playing and didn't dare to move freely. Whether jumping on the trampoline, skating, or playing freely, kids were often afraid of damaging their glasses, which held them back compared to other kids. That was the start of an idea that eventually led to the Milo & Me success story: developing sturdy, flexible, comfortable glasses that also look great. The top priority was that kids should feel free to play and be active in sports, without having to worry about their glasses.
A team of developers, designers, product managers, and marketers created a collection of flexible, lightweight, sturdy, and cool-looking frames in many fresh colour combinations and various sizes. Perfect for the new heroes of our time: the dreamers, the explorers, the rock stars, the honourable knights, the cute princesses, the sports stars, the adventurers, the ballet dancers, the little lions, and the big rascals. To give them more freedom to play and boost their confidence.
Milo the Mischievous Raccoon
The trademark of our kids' glasses is the raccoon. Raccoons are active, wild, and playful. They may look cute, but they're actually little rascals. Just like Milo & Me kids: open-minded with a dash of fearlessness. And of course, very cool …
& ME
Raccoons are very brave and aren't afraid of anything. Kids who wear glasses sometimes need a little extra courage in the playground jungle. Milo gives kids that extra raccoon power (without the biting).
Milo & Me says Thank You!
Our own kids and their friends inspired us to develop Milo & Me baby glasses, kids' glasses, and kids' sunglasses.
Alongside our professional designers and optical experts, the kids played a significant part in making this project a success. Through their enthusiasm and joy at the glasses photo shoots, as well as their inspiring ideas and honest feedback on colours and shapes, they helped shape our brand identity and made Milo & Me feel authentic.
We want to say a heartfelt thank you to all the kids who have supported us since the beginning.
Thank you to: Alexander, Denise, Eline, Feline, Jaydion, Lana, Linoek, Luis, Roy, Sam, Aimely, Oscar, Nathan, Indy, Joep, Rosa, Liam, Thijs, Mees, Jens, Nina, and Joey.