Privacy policy
Last updated: April 16, 2025
This privacy policy describes how Milo & Me - Eyewear for Kids (the "Site", "we", "us", or "our") collects, uses, and shares your personal information when you visit rtx0w0-qs.myshopify.com (the "Site"), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this privacy policy, "you" and "your" refer to you as a user of the Services, regardless of whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this privacy policy.
Please read this privacy policy carefully.
Changes to This Privacy Policy
We may update this privacy policy from time to time, including to reflect changes to our practices, or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Data
To provide the Services, we collect the information listed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes described below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Data Do We Collect?
The type of personal data we receive about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information We Collect Directly from You
The information you provide to us directly through our Services may include:
- Contact details – including your name, address, phone number, and email address.
- Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information – including your username, password, security questions, and other information used for account security.
- Customer support information – including the information you include in your communications with us, for example when you send a message via the Services.
For some features of the Services, you may be required to provide certain information about yourself directly. You may choose not to provide this information; however, this may mean you are unable to use or access these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information relating to your interaction with the Services.
Information We Receive from Third Parties
Finally, we may receive information about you from third parties, including from vendors and service providers who collect information on our behalf, for example:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) in order to process your payment, fulfil your orders, and provide the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we receive from third parties will be handled in accordance with this privacy policy. Please also see the section below, Third-Party Websites and Links.
How We Use Your Personal Data
- Providing products and services. We use your personal data to provide you with the Services and to fulfil our contract with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functions relating to your account. We may also enhance your shopping experience by allowing Shopify to sync your account with other Shopify services you may wish to use. In this case, Shopify processes your data in accordance with its own privacy policy and consumer privacy policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing and promotional messages by email, SMS, or post, and showing you advertising for products or services. Where applicable, this includes using your personal data to better tailor the Services and advertising on our Site and other websites. If you are resident in the EEA, the legal basis for this data processing is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
- Security and fraud prevention. We use your personal data to identify, investigate, or take action regarding potentially fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for the security of your account login credentials. We strongly recommend that you do not share your username, password, or other login details with third parties. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for this data processing is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6(1)(f) GDPR.
- Communicating with you and improving our service. We use your personal data to provide you with customer support and to improve our Services. This is based on our legitimate interest in being able to respond to you, provide you with effective services, and maintain our business relationship with you, pursuant to Art. 6(1)(f) GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store through Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including storing your actions and preferences), to carry out analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimise the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor the Services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies via your browser settings. Please note that removing or blocking cookies may affect your user experience and may cause some Services, including certain features and general functionality, to stop working properly or become unavailable. In addition, blocking cookies may not fully prevent us from sharing information with third parties, such as our advertising partners.
How We Share Personal Data
In certain circumstances, we may share your personal data with third parties for the purposes of performing a contract, for legitimate purposes, and for other reasons subject to this privacy policy. These circumstances may include:
- with vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- with business and marketing partners in order to provide you with services and to advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
- when you instruct us, request us, or otherwise give us your consent to share certain information with third parties, for example to send you products, or through your use of social media widgets or login integrations, and with your consent.
- with our affiliates or otherwise within our corporate group, in our legitimate interest of running a successful business.
- in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We share the following categories of personal data and sensitive personal data about users for the purposes set out above under "How We Collect and Use Your Personal Data" and "How We Share Personal Data".
| Category | Categories of Recipients |
|---|---|
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We do not use or disclose your personal data without your consent or for the purpose of drawing inferences about you.
With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as follows.
Third-Party Websites and Links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not warrant and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of any information found on those websites. Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by third parties. Our inclusion of such links does not automatically constitute an endorsement of the content of such platforms or of their owners or operators, except as disclosed within the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or legal guardian of a child who has provided us with their personal data, you can reach us using the contact details provided below and request that this data be deleted.
As of the effective date of this privacy policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal data of individuals under 16 years of age.
Security and Retention of Your Data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute and only apply in certain circumstances. In certain cases, we may decline your request to the extent permitted by law.
- Right of access/information: You may have the right to request access to the personal data we hold about you, including details of how we use and share your data.
- Right to erasure: You may have the right to request the deletion of the personal data we hold about you.
- Right to rectification: You may have the right to request the correction of inaccurate personal data we hold about you.
- Right to data portability: You may have the right to receive a copy of the personal data we hold about you and, in certain circumstances and subject to certain exceptions, to request that this data be transferred to a third party.
- Right to object to sale, sharing, or targeted advertising: You may have the right to instruct us not to "sell" or "share" your personal data, or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable data protection laws. Please note: if you visit our Site with the "Global Privacy Control" opt-out preference signal enabled, we will, depending on your location, automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
- Restriction of processing: You may have the right to ask us to stop or limit the processing of your personal data.
- Withdrawal of consent: Where we rely on your consent to process your personal data, you may have the right to withdraw that consent.
- Right to appeal: If we decline to process your request, you may have the right to appeal our decision. You can do this by replying directly to our refusal.
- Managing communication preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option shown in our emails to you. If you unsubscribe, we may still send you non-promotional emails, for example about your account or your orders.
You can exercise these rights as indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorised representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require proof from them that you have authorised them to act on your behalf. We may also need to confirm your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below or by filing your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal data outside of the country in which you live. Your personal data is also processed by staff and external service providers and partners in these countries.
Where we transfer your personal data to countries outside of Europe, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that has been found to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this privacy policy, or would like to exercise any of the rights available to you, please call us or email us at info@b-s.de or contact us at Max-Planck-Str. 30, Karben, 61184, DE.
For the purposes of applicable data protection laws, and unless expressly stated otherwise, we are the data controller for your personal data.